01098nam a22002417a 4500 OSt 20211214140811.0 120618t xxu||||| |||| 00| 0 eng d 9781292160054 (pbk.) 1292160055 (pbk.) LC HM1221.S45 659.20973 Seitel, Fraser P. The practice of public relations. / Fraser P. Seitel 13th ed. Boston, MA: Pearson, 2017. xxvii, 423 p. : ill. (color) ; 25 cm Includes index. Contents: 1. Evolution: Defining public relations -- The history and growth of public relations -- 2. Preparation/process: Communication -- public opinion -- Management -- Ethics -- The law Research -- 3. The publics: Media -- Social media -- Employee relations -- Community relations -- International consumer relations -- 4. Executive: public relations writing -- integrated marketing communications -- Crisis Management -- Launching a career -- Public relations--United States. lcc BK 8293 15793 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 HM1221.S45(13e) K/1997/1997/19 2021-12-13 00:00:00 2021-12-13 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM1221.S451(13e) K/2105/2105/19 2021-12-17 00:00:00 2 2021-12-13 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM1221.S452(13e) K/2106/2106/19 2021-12-17 00:00:00 3 2021-12-13 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM1221.S453(13e) K/2107/2107/19 2021-12-17 00:00:00 4 2021-12-13 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM1221.S454(13e) K/2108/2108/19 2021-12-17 00:00:00 5 2021-12-13 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM1221.S455(13e) K/2109/2109/19 2021-12-17 00:00:00 6 2021-12-13 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM1221.S456(13e) K/2110/2110/19 2021-12-17 00:00:00 7 2021-12-13 BK