Seitel, Fraser P. creator text xxu Boston, MA Pearson 2017 13th ed. monographic eng

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xxvii, 423 p. : ill. (color) ; 25 cm Contents: 1. Evolution: Defining public relations -- The history and growth of public relations -- 2. Preparation/process: Communication -- public opinion -- Management -- Ethics -- The law Research -- 3. The publics: Media -- Social media -- Employee relations -- Community relations -- International consumer relations -- 4. Executive: public relations writing -- integrated marketing communications -- Crisis Management -- Launching a career -- Fraser P. Seitel Includes index. Public relations--United States. HM1221.S45 659.20973 9781292160054 (pbk.) 1292160055 (pbk.) 120618 20211214140811.0