TY  - BOOK
AU  - 
TI  - The practice of public relations.
SN  - 9781292160054 (pbk.) 
AV  - HM1221.S45 
U1  - 659.20973 
PY  - 2017///
CY  - Boston, MA: 
PB  - Pearson, 
KW  - Public relations--United States
N1  - Includes index; Contents: 1. Evolution: Defining public relations -- The history and growth of public relations -- 2. Preparation/process: Communication -- public opinion -- Management -- Ethics -- The law Research -- 3. The publics: Media -- Social media -- Employee relations -- Community relations -- International consumer relations -- 4. Executive: public relations writing -- integrated marketing communications -- Crisis Management -- Launching a career --
ER  -