Social media analytics: techniques and insights for extracting business value out of social media. /
Matthew Ganis, Avinash Kohirkar.
- New York: IBM Press, 2016.
- xxxv, 268 p. : ill.; 23 cm
Includes index.
Contents: 1. Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- 2. Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- 3. Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study.
9780133892567 0133892565
Social media--Research. Data mining. Business--Data processing. Web usage mining.