01447nam a22002657a 4500 OSt 20211213164955.0 120618t xxu||||| |||| 00| 0 eng d 9780133892567 0133892565 LC HM742.G35 Kohirkar, Avinash, Social media analytics: techniques and insights for extracting business value out of social media. / Matthew Ganis, Avinash Kohirkar. New York: IBM Press, 2016. xxxv, 268 p. : ill.; 23 cm Includes index. Contents: 1. Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- 2. Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- 3. Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study. Social media--Research. Data mining. Business--Data processing. Web usage mining. Kohirkar, Avinash lcc BK 8294 15794 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM742.G35 K/2089/2089/19 2021-12-13 00:00:00 2021-12-13 BK