Kohirkar, Avinash creator Kohirkar, Avinash text xxu New York IBM Press 2016 monographic eng

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xxxv, 268 p. : ill.; 23 cm Contents: 1. Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- 2. Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- 3. Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study. Matthew Ganis, Avinash Kohirkar. Includes index. Social media--Research. Data mining. Business--Data processing. Web usage mining. HM742.G35 9780133892567 0133892565 120618 20211213164955.0