TY  - BOOK
AU  - 
AU  - 
TI  - Social media analytics: techniques and insights for extracting business value out of social media. / 
SN  - 9780133892567 
AV  - HM742.G35  
PY  - 2016///
CY  - New York
PB  -  IBM Press, 
KW  - Social media--Research.
KW  - Data mining.
KW  - Business--Data processing.
KW  - Web usage mining
N1  - Includes index; Contents: 1. Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- 2. Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- 3. Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study
ER  -