Rothaermel, Frank T. creator text xxu New York MacGraw-Hill 2015 2nd ed. monographic eng

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xxxiv, 468 p. + [various pagings] : ill.; Contents:1. Strategy analysis: What is strategy, and why is it important? -- Strategic leadership: managing the strategy process -- External analysis: Industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- 2. Strategy formulation: Business strategy: differentiation, cost leadership, and integration -- Business strategy: innovation and entrepreneurship -- Corporate strategy: mergers and acquisitions, strategic alliances -- Global strategy: competing around the world -- 3. Strategy implementation: Organizational design: structure, culture, and control -- Corporate governance and business ethics -- 4. Minicases -- 5. Cases -- Frank T. Rothaermel Includes index Strategic planning United States Case studies Business planning United States Case studies Management United States Case studies HD30.28.R66 658.4'012 9780077645069 0077645065 120126 20211214134953.0