Branston, Gill. <br/><br/>
The media student's book / 
Gill Branston and Roy Stafford. 
 - 4th ed. 
 - London:  Routledge,  2006. 
 - xviii, 576 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 553-561) and index. 
<br/><br/>Contents: 1. Key concepts: Interpreting media -- Narratives --Genres and other classifications -- Institutions -- Questions of representation --Ideologies and power -- Industries -- Audiences -- Advertising and branding -- 2. Media practices:  Research -- Production organization -- production techniques -- Distribution -- 3. Media debates: Documentary and 'reality TV' -- Whose globalisation? -- 'Free choices' in a 'free market'? -- 4. Reference -- 
<br/><br/><label>ISBN: </label>0415371430 (pbk. : alk. paper) 9780415371438 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2005027571 
<br/><br/><label>Nat. Bib. No.: </label>GBA603899  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013354245  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90.B67 
<br/><br/><label>Dewey Class. No.: </label>302.23