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  <titleInfo>
    <nonSort>The </nonSort>
    <title>media student's book</title>
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  <name type="personal">
    <namePart>Branston, Gill.</namePart>
    <role>
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  <name type="personal">
    <namePart>Stafford, Roy.</namePart>
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    <place>
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    <publisher>Routledge</publisher>
    <dateIssued>2006</dateIssued>
    <edition>4th ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xviii, 576 p. : col. ill. ; 26 cm.</extent>
  </physicalDescription>
  <tableOfContents>Contents: 1. Key concepts: Interpreting media -- Narratives --Genres and other classifications -- Institutions -- Questions of representation --Ideologies and power -- Industries -- Audiences -- Advertising and branding -- 2. Media practices:  Research -- Production organization -- production techniques -- Distribution -- 3. Media debates: Documentary and 'reality TV' -- Whose globalisation? -- 'Free choices' in a 'free market'? -- 4. Reference --</tableOfContents>
  <note type="statement of responsibility">Gill Branston and Roy Stafford.</note>
  <note>Includes bibliographical references (p. 553-561) and index.</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
  </subject>
  <classification authority="lcc">P90.B67</classification>
  <classification authority="ddc" edition="22">302.23</classification>
  <identifier type="isbn">0415371430 (pbk. : alk. paper)</identifier>
  <identifier type="isbn">9780415371438 (pbk. : alk. paper)</identifier>
  <identifier type="lccn">2005027571</identifier>
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