TY  - BOOK
AU  - Branston,Gill
AU  - Stafford,Roy
TI  - The media student's book
SN  - 0415371430 (pbk. : alk. paper)
AV  - P90.B67 
U1  - 302.23 22
PY  - 2006///
CY  - London
PB  - Routledge
KW  - Mass media
N1  - Includes bibliographical references (p. 553-561) and index; Contents: 1. Key concepts: Interpreting media -- Narratives --Genres and other classifications -- Institutions -- Questions of representation --Ideologies and power -- Industries -- Audiences -- Advertising and branding -- 2. Media practices:  Research -- Production organization -- production techniques -- Distribution -- 3. Media debates: Documentary and 'reality TV' -- Whose globalisation? -- 'Free choices' in a 'free market'? -- 4. Reference --
UR  - http://www.loc.gov/catdir/toc/ecip0519/2005027571.html
UR  - http://www.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
ER  -