02680cam a2200397 i 4500 19124728 OSt 20211216132404.0 160607s2017 nju b 001 0 eng 2016024813 9781119129981 (hardback) DLC eng DLC rda DLC pcc TX911.3.M27.M36 647.94068 23 BUS081000 bisacsh McGuire, Kelly Ann, The analytic hospitality executive: implementing data analytics in hotels and casinos. / Kelly A. McGuire Hoboken, New Jersey : Wiley, 2017. xxii, 408 p. ; ill. ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Wiley and SAS business series Includes bibliographical references (pages 385-387) and index. Contents: Building a strategic analytic culture in hospitality and gaming -- Data management for hospitality and gaming -- Data visualization -- From reactive to proactive decision making: advanced analytics in action -- Analytics for operations -- Analytics for marketing -- Analytics for sales -- Analytics for revenue management -- Analytics for performance analysis -- Analytics for gaming -- Putting it all together: building an analytical organization -- "This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights"-- Provided by publisher. Hospitality industry Management Decision making. Hospitality industry Statistical methods. Big data. BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism. bisacsh Online version: McGuire, Kelly Ann, author. Analytic hospitality executive Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] 9781119224938 (DLC) 2016026828 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8300 15800 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 0 TX911.3.M27.M36 K/1862/1862/19 2021-12-16 00:00:00 2021-12-16 BK