The
analytic hospitality executive: implementing data analytics in hotels and casinos
McGuire, Kelly Ann
creator
text
bibliography
nju
2017
monographic
eng
xxii, 408 p. ; ill. ; 24 cm.
"This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights"--
Contents: Building a strategic analytic culture in hospitality and gaming -- Data management for hospitality and gaming -- Data visualization -- From reactive to proactive decision making: advanced analytics in action -- Analytics for operations -- Analytics for marketing -- Analytics for sales -- Analytics for revenue management -- Analytics for performance analysis -- Analytics for gaming -- Putting it all together: building an analytical organization --
Kelly A. McGuire
Includes bibliographical references (pages 385-387) and index.
Hospitality industry
Management
Decision making
Hospitality industry
Statistical methods
Big data
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
TX911.3.M27.M36
647.94068
BUS081000
Wiley and SAS business series
Analytic hospitality executive
McGuire, Kelly Ann, author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
(DLC) 2016026828
9781119129981 (hardback)
2016024813
DLC
160607
20211216132404.0
19124728
eng