01519cam a2200241 a 450000100090000000300040000900500170001300800410003001000170007102000310008803500220011904000130014105000130015410000220016724500760018926000540026530000350031944000450035450400510039950507650045065000420121570000200125713091505OSt20211216141830.0030213s2004    caua     b    001 0 eng    a  2003102373  a9780534507787q0534507786   a(DLC)  2003102373  aDLCcDLC00aP91.B36 1 aBaxter, Leslie A.14aThe basics of communication research. /cLeslie A. Baxter, Earl Babbie.  aBelmont, CA :bWadsworth/Thomson Learning,c2003.  axvii, 455 p. :bill. ;c25 cm. 0aWadsworth series in speech communication  aIncludes bibliographical references and index.  aContents: 1. An introduction to scientific inquiry about communication: Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research -- Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The ethics of communication research -- 2. Quantitative communication research: Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- 3. Qualitative communication research: Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis --    0aCommunicationxResearchxMethodology.1 aBabbie, Earl R.