01763cam a2200289 a 4500 13091505 OSt 20211216141830.0 030213s2004 caua b 001 0 eng 2003102373 9780534507787 0534507786 (DLC) 2003102373 DLC DLC P91.B36 Baxter, Leslie A. The basics of communication research. / Leslie A. Baxter, Earl Babbie. Belmont, CA : Wadsworth/Thomson Learning, 2003. xvii, 455 p. : ill. ; 25 cm. Wadsworth series in speech communication Includes bibliographical references and index. Contents: 1. An introduction to scientific inquiry about communication: Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research -- Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The ethics of communication research -- 2. Quantitative communication research: Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- 3. Qualitative communication research: Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis -- Communication Research Methodology. Babbie, Earl R. 7 cbc orignew 3 epcn 20 y-gencatlg lcc BK 8304 15804 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 P91.B36 K/2142/2142/19 2021-12-16 00:00:00 1 2021-12-16 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 P91.B361 K/2143/2143/19 2021-12-16 00:00:00 2 2021-12-16 BK