Broom, Glen M. <br/><br/>
Cutlip and Center's effective public relations. / 
 Effective public relations 
Glen M. Broom, Bey-Ling Sha. 
 - 11th ed. 
 - Boston :  Pearson,  2013. 
 - xxi, 431 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: 1. Concept, practitioners, context and origins: Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins and evolution -- 2. Foundations: Professionalism and ethics -- Legal considerations -- Theoretical underpinnings: adjustment and adaptation -- Communication theories and contexts -- Internal relations and employee communication -- External media and media relations -- 3. Management process: Step one: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and communicating -- Step four: Evaluating the program -- 4. The Practice: Business and industry -- Government and politics -- Military public affairs -- Nonprofits and nongovernmental organizations -- Health care -- Education -- Associations and unions -- 
<br/><br/><label>ISBN: </label>9780273768395 0273768395 
<br/><br/><label>LCCN: </label>2012008760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HM1221.C88  
<br/><br/><label>Dewey Class. No.: </label>659.2