01841cam a2200325 a 4500 17221011 OSt 20211216155949.0 120321s2013 maua b 001 0 eng 2012008760 9780273768395 0273768395 DLC DLC DLC pcc HM1221.C88 659.2 23 Broom, Glen M. Cutlip and Center's effective public relations. / Glen M. Broom, Bey-Ling Sha. Effective public relations 11th ed. Boston : Pearson, 2013. xxi, 431 p. : ill. ; 26 cm. Includes bibliographical references and index. Contents: 1. Concept, practitioners, context and origins: Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins and evolution -- 2. Foundations: Professionalism and ethics -- Legal considerations -- Theoretical underpinnings: adjustment and adaptation -- Communication theories and contexts -- Internal relations and employee communication -- External media and media relations -- 3. Management process: Step one: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and communicating -- Step four: Evaluating the program -- 4. The Practice: Business and industry -- Government and politics -- Military public affairs -- Nonprofits and nongovernmental organizations -- Health care -- Education -- Associations and unions -- Public relations. Sha, Bey-Ling. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8306 15806 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 HM1221.C88(11e) K/2060/2060/19 2021-12-16 00:00:00 1 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 HM1221.C881(11e) K/2061/2061/19 2021-12-16 00:00:00 2 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 HM1221.C882(11e) K/2062/2062/19 2021-12-16 00:00:00 3 2021-12-16 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 HM1221.C883(11e) K/2063/2063/19 2021-12-16 00:00:00 4 2021-12-16 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 HM1221.C884(11e) K/2064/2064/19 2021-12-16 00:00:00 5 2021-12-16 BK