TY  - BOOK
AU  - Broom,Glen M.
AU  - Sha,Bey-Ling
TI  - Cutlip and Center's effective public relations.
SN  - 9780273768395
AV  - HM1221.C88  
U1  - 659.2 23
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Public relations
N1  - Includes bibliographical references and index; Contents: 1. Concept, practitioners, context and origins: Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins and evolution -- 2. Foundations: Professionalism and ethics -- Legal considerations -- Theoretical underpinnings: adjustment and adaptation -- Communication theories and contexts -- Internal relations and employee communication -- External media and media relations -- 3. Management process: Step one: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and communicating -- Step four: Evaluating the program -- 4. The Practice: Business and industry -- Government and politics -- Military public affairs -- Nonprofits and nongovernmental organizations -- Health care -- Education -- Associations and unions --
ER  -