Harris, Richard Jackson. <br/><br/>
A cognitive psychology of mass communication. / 
Richard Jackson Harris and Fred W. Sanborn. 
 - 6th ed. 
 - xiv, 544 p. :  24 cm. 
 - Routledge communication series .
<br/><br/>Includes bibliographical references (pages 419-501) and indexes. 
<br/><br/>Contents: Mass communication in our wired society: the changing media landscape -- Research and theory in mass communication: How are media studied scientifically? -- The psychology of media use: Tapping into our deepest selves -- Media portrayals of groups: distorted social mirrors -- Advertising: baiting, catching, and reeling us in -- Sports, Music, and religion: emotion to the forefront -- New: setting an agenda about the world -- Politics: using news and advertising to win elections -- Violence: watching all that mayhem really matters -- Sex: is turning in turning us on? sexuality through a media lens -- Socially positive media: teaching good things to children (and the rest of us) -- Responding to media: getting our two cents in --  
<br/><br/><label>ISBN: </label>9780415537049 (Hardback : acidfree paper) 9780415537056 (Paperback : acidfree paper) 
<br/><br/><label>LCCN: </label>2013001614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>P96.P75.H37  
<br/><br/><label>Dewey Class. No.: </label>302.2301/9