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    <title>cognitive psychology of mass communication</title>
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  <name type="personal">
    <namePart>Harris, Richard Jackson.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Sanborn, Fred W.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <dateIssued encoding="marc">2014</dateIssued>
    <edition>6th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 544 p. : 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>Contents: Mass communication in our wired society: the changing media landscape -- Research and theory in mass communication: How are media studied scientifically? -- The psychology of media use: Tapping into our deepest selves -- Media portrayals of groups: distorted social mirrors -- Advertising: baiting, catching, and reeling us in -- Sports, Music, and religion: emotion to the forefront -- New: setting an agenda about the world -- Politics: using news and advertising to win elections -- Violence: watching all that mayhem really matters -- Sex: is turning in turning us on? sexuality through a media lens -- Socially positive media: teaching good things to children (and the rest of us) -- Responding to media: getting our two cents in -- </tableOfContents>
  <note type="statement of responsibility">Richard Jackson Harris and Fred W. Sanborn.</note>
  <note>Includes bibliographical references (pages 419-501) and indexes.</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <classification authority="lcc">P96.P75.H37 </classification>
  <classification authority="ddc" edition="23">302.2301/9</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Routledge communication series</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9780415537049 (Hardback : acidfree paper)</identifier>
  <identifier type="isbn">9780415537056 (Paperback : acidfree paper)</identifier>
  <identifier type="isbn" invalid="yes"/>
  <identifier type="lccn">2013001614</identifier>
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