00960nam a22002177a 4500 OSt 20211217154309.0 120530t xxu||||| |||| 00| 0 eng d 9781138282063 LC HM1221.S77 659.2 Smith, Ronald D. Strategic planning for public relations. / Ronald D. Smith. 5th ed. London: Routledge, 2017. xxxiv, 540 p. ill.; 24 cm Contents: 1. Formative research: Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- 2. Strategy: Establishing goals and objectives -- Formulating action and response strategies -- Developing the message strategies -- 3. Tactics: Selecting communication tactics -- Implementing the strategic plan -- 4. Evaluating research: Evaluating the strategic plan -- Public relations. Strategic planning. lcc BK 8312 15812 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 HM1221.S77(5e) K/2057/2057/19 2021-12-17 00:00:00 1 2021-12-17 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM1221.S771(5e) K/2058/2058/19 2021-12-17 00:00:00 2 2021-12-17 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM1221.S772(5e) K/2059/2059/19 2021-12-17 00:00:00 3 2021-12-17 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-14 HM1221.S773(5e) K/2186/2186/19 2021-12-17 00:00:00 4 2021-12-17 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-14 HM1221.S774(5e) K/2187/2187/19 2021-12-17 00:00:00 5 2021-12-17 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-14 HM1221.S775(5e) K/2188/2188/19 2021-12-17 00:00:00 6 2021-12-17 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-14 HM1221.S776(5e) K/2189/2189/19 2021-12-17 00:00:00 7 2021-12-17 BK