TY  - BOOK
AU  - 
TI  - Strategic planning for public relations. / 
SN  - 9781138282063
AV  - HM1221.S77  
U1  - 659.2 
PY  - 2017///
CY  - London
PB  - Routledge, 
KW  - Public relations.
KW  - Strategic planning
N1  - Contents: 1. Formative research: Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- 2. Strategy: Establishing goals and objectives -- Formulating action and response strategies -- Developing the message strategies -- 3. Tactics: Selecting communication tactics -- Implementing the strategic plan -- 4. Evaluating research: Evaluating the strategic plan --
ER  -