01766nam a22002657a 4500 OSt 20211219155326.0 140325b xxu||||| |||| 00| 0 eng d 9780073403212 0073403210 LC HF5721.L37 dc23 651.7 Lesikar, Ray Business communication: connecting in a digital world. / Ray Lesikar, Kathryn Rentz, Paula Lentz 13th ed. New York: McGraw Hill, 2014. xxxix, 679 p.: ill.; Includes index. Contents: 1. Introduction: Understanding workplace communication -- Communicating across cultures -- 2. Fundamentals of business writing: Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- 3. Basic patterns of business management: Choosing the best process and form -- getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- 4. Fundamentals of report writing: Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- 5. Oral forms of business communication: Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- 6. Elements of professionalism: technological proficiency and correctness: Leveraging technology for better writing -- Conveying professionalism through correctness -- Communications Rentz, Kathryn Lentz, Paula lcc BK 8329 15829 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 HF5721.L37(13e) K/2100/2100/19 2021-12-19 00:00:00 2021-12-19 BK