Lesikar, Ray creator Rentz, Kathryn Lentz, Paula text xxu New York McGraw Hill 2014 13th ed. monographic eng

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xxxix, 679 p.: ill.; Contents: 1. Introduction: Understanding workplace communication -- Communicating across cultures -- 2. Fundamentals of business writing: Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- 3. Basic patterns of business management: Choosing the best process and form -- getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- 4. Fundamentals of report writing: Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- 5. Oral forms of business communication: Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- 6. Elements of professionalism: technological proficiency and correctness: Leveraging technology for better writing -- Conveying professionalism through correctness -- Ray Lesikar, Kathryn Rentz, Paula Lentz Includes index. Communications HF5721.L37 651.7 9780073403212 0073403210 140325 20211219155326.0