01781cam a2200337 i 4500 18253138 OSt 20211220141424.0 140804s2016 njua b 001 0 eng 2014028847 DLC eng rda LC DLC pcc HF5415.123.C58 659.1 23 Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. / Kenneth E. Clow, Donald Baack. 7th ed. Boston: Pearson, 2016. xx, 496 pages: color illustrations; 27 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 456-460) and index. Contents: 1. The IMC foundation: Integrated marketing communications -- Brand management -- Buyer behaviors -- The IMC planning process -- 2. IMC advertising tools: Advertising campaign management -- Advertising design -- Traditional media channels -- 3. Digital and alternative marketing: Digital marketing -- Social media -- Alternative marketing -- 4. IMC promotional tools: Database and direct response marketing and personal selling -- Sales promotions -- Public relations and sponsorship programs -- 5. IMC ethics, regulation and evaluation: Regulations and ethical concerns -- Evaluating an integrated marketing program -- Communication in marketing. Advertising. Baack, Donald. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8341 15841 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 HF5415.123.C58(7e) K/1961/1961/19 2021-12-20 00:00:00 1 2021-12-20 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 0 HF5415.123.C581(7e) K/2020/2020/19 2021-12-20 00:00:00 2 2021-12-20 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 0 HF5415.123.C582(7e) K/2021/2021/19 2021-12-20 00:00:00 3 2021-12-20 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 0 HF5415.123.C583(7e) K/2022/2022/19 2021-12-20 00:00:00 4 2021-12-20 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HF5415.123.C584(7e) K/2149/2149/19 2021-12-20 00:00:00 5 2021-12-20 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HF5415.123.C585(7e) K/2150/2150/19 2021-12-20 00:00:00 6 2021-12-20 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HF5415.123.C586(7e) K/2151/2151/19 2021-12-20 00:00:00 7 2021-12-20 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HF5415.123.C587(7e) K/2152/2152/19 2021-12-20 00:00:00 8 2021-12-20 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-14 0 HF5415.123.C588(7e) K/3027/0125/23 2023-08-07 00:00:00 9 2021-12-20 BK