Crafting and executing strategy: the quest for competitive advantatage: concepts and cases

Crafting and executing strategy: the quest for competitive advantage: concepts and cases. / Arthur A. Thompson ...[et al.] - 21st ed. - New York, N.Y.: McGraw-Hill/Irwin, 2018. - xlii, 694 p.: col. ill.,

Includes bibliographical references and index

Includes indexes
Part 2 of the book is devoted to '28 Cases' in crafting and executive strategy.

Contents:1.Concepts and techniques for crafting and executing strategy: An introduction and overview -- Core concepts and analytical tools -- Crafting a strategy -- Executing the strategy -- 2. Cases in crafting and executive strategy: Crafting strategy in single business companies -- Crafting strategy in diversified companies -- Implementing and executing strategy -- Strategy, ethics, and social responsibility --

9781259921995 (21e) 1259921999 (21e)

2004049855


Strategic planning.
Strategic planning--Case studies.
Business planning

HD30.28.C88

658.4/012