01620nam a22002657a 4500 OSt 20211221142219.0 150218b xxu||||| |||| 00| 0 eng d 9780073381244 0073381241 LC HD30.28.T53 Thompson, Arthur A. Crafting and executing strategy: the quest for competitive advantage: concepts and cases. / Arthur Thomson, A. J. Strickland, John E. Gamble 16th ed. New York: McGraw-Hill, 2008.. 449 p.+ [various pagings]: ill.; Includes index. Includes 31 case studies - the Case Collection Contents: 1. Concepts and techniques for crafting and executing strategy: What is strategy and why is it important? -- Charting a company's direction: vision, and mission, objectives -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy: diversification nd the multibusiness -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- 2. Cases in crafting and executing strategy: Strategic planning. Strategic planning--Case studies. Strickland, A. J. Gamble, John F. lcc BK 8357 15857 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-24 0 HD30.28.T53(16e) K/513/513/19 2021-12-21 00:00:00 2021-12-21 BK