Thompson, Arthur A. creator Strickland, A. J. Gamble, John F. text xxu New York McGraw-Hill 2008 16th ed. monographic eng

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449 p.+ [various pagings]: ill.; Contents: 1. Concepts and techniques for crafting and executing strategy: What is strategy and why is it important? -- Charting a company's direction: vision, and mission, objectives -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy: diversification nd the multibusiness -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- 2. Cases in crafting and executing strategy: Arthur Thomson, A. J. Strickland, John E. Gamble Includes index. Includes 31 case studies - the Case Collection Strategic planning. Strategic planning--Case studies. HD30.28.T53 9780073381244 0073381241 150218 20211221142219.0