01297cam a22002538a 45000010009000000050017000090080041000260100017000670200022000840400013001060420008001190500014001270820016001411000022001572450101001792500012002802600064002923000029003565040051003855050531004366500034009677000018010017000024010191365330020210414113935.0040713s2004    enk      b    001 0 eng    a  2004053302  a0273686348 (pbk.)  aDLCcDLC  apcc00aHF1416.I800a658.8/42221 aAlbaum, Gerald S.10aInternational marketing and export management. /cGerald Albaum, Edwin Duerr, Jesper Strandskov.  a5th ed.  aHarlow:aNew York. :bFinancial Times/Prentice Hall,c2004.  axi, 666 p.:bill.;c32cm  aIncludes bibliographical references and index.  aContents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities. 0aExport marketingxManagement.1 aDuerr, Edwin.1 aStrandskov, Jesper.