01478cam a22003018a 4500 13653300 20210414113935.0 040713s2004 enk b 001 0 eng 2004053302 0273686348 (pbk.) DLC DLC pcc HF1416.I8 658.8/4 22 Albaum, Gerald S. International marketing and export management. / Gerald Albaum, Edwin Duerr, Jesper Strandskov. 5th ed. Harlow: New York. : Financial Times/Prentice Hall, 2004. xi, 666 p.: ill.; 32cm Includes bibliographical references and index. Contents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities. Export marketing Management. Duerr, Edwin. Strandskov, Jesper. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 837 8337 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF1416.I8 2062/12 2012-05-09 00:00:00 1 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF1416.I81 2063/12 2012-05-09 00:00:00 2 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF1416.I82 2064/12 2012-05-09 00:00:00 3 2012-05-09 BK