Albaum, Gerald S. creator Duerr, Edwin. Strandskov, Jesper. text bibliography enk Harlow New York Financial Times/Prentice Hall 2004 5th ed. monographic eng

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xi, 666 p.: ill.; 32cm Contents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities. Gerald Albaum, Edwin Duerr, Jesper Strandskov. Includes bibliographical references and index. Export marketing Management HF1416.I8 658.8/4 0273686348 (pbk.) 2004053302 DLC 040713 20210414113935.0 13653300