02476nam a22002777a 4500 OSt 20220112103619.0 140529b xxu||||| |||| 00| 0 eng d 0072320540 LC HD31.N48 Nickels, William G. Understanding business. / William G. Nickels, James M. McHugh, Susan M. McHugh 6th ed. Boston: McGraw hill, 2002. xxxvii, 707 p. + [various pagings] : ill.; 1 CD-ROM (4 3/4 in) Includes index, glossary and references. With 1 CD-ROM (inside back cover) Contents: 1. Business trends: cultivating a business in diverse, global environments: Meeting the challenge of today's dynamic business environment -- Economics: the creation and distribution of wealth -- Competing in global markets -- Demonstrating ethical behavior and social responsibility -- 2. Business ownership: starting a small business: Forms of business ownership -- Entrepreneurship and starting a small business -- 3. Business management: empowering employees to satisfy customers: Management, leadership and employee empowerment -- Managing the move toward customer-driven business organizations -- Operations management (production) -- 4. Management of human resources: motivating employees to produce quality goods and services: Motivating employees and building self-managed teams -- Human resource management: finding and keeping the best employees -- Dealing with employee - management issues and relationships -- 5. Marketing: developing and implementing customer-oriented marketing plans: Marketing: customer and stakeholder relationship marketing -- Developing and pricing products and services -- Distributing products efficiently and competitively: supply chain management -- Promoting products using interactive and integrated marketing communication -- 6. Decision making: managing information: Using technology to mange information -- Understanding financial information and accounting -- 7. Managing financial resources: Financial management -- Securities markets: financing and investing opportunities -- Understanding money and financial institutions -- Managing personal finances: who wants to be a millionaire? -- Industrial management Business Business -- Vocational guidance McHugh, James M. McHugh, Susan M. lcc BK 8372 15872 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-24 0 HD31.N48(6e) K/455/455/19 2022-01-10 00:00:00 2022-01-10 BK