01322nam a22002297a 4500 OSt 20220112144412.0 120227t xxu||||| |||| 00| 0 eng d 9781844801497 LC HD62.4.S45 Segal- Horn, Susan Understanding global strategy. / Susan Segal-Horn, David Faulkner Andover, UK: Cengage Learning, 2010. xviii, 7503 p.: ill. Includes glossary, bibliographic references and index. Contents: 1. The External world: The Nature of world trade -- Globalization, anti-globalization and regionalization -- Emerging economies -- The Information industries -- Small is valuable: BOPs and SMEs -- 2. The Contemporary organization of MNCs -- Traditional MNC structure frameworks -- How to organize MNCs: what matters now -- Strategic networks and the virtual corporation -- Co-operative strategies -- Global mergers and acquisitions -- 3. The Modern world: Cross-border culture: barriers and benefits -- Learning within MNCs -- Global strategy in services -- The Ethical MNC -- Reflections: final thoughts -- 4. Case studies -- International business enterprises Management. Strategic planning. Faulkner, David lcc BK 8375 15875 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-24 0 HD62.4.S45 K/466/466/19 2022-01-10 00:00:00 1 2022-01-10 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-24 0 HD62.4.S451 K/467/467/19 2022-01-12 00:00:00 2 2022-01-10 BK