Segal- Horn, Susan creator Faulkner, David text xxu Andover, UK Cengage Learning 2010 monographic eng

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xviii, 7503 p.: ill. Contents: 1. The External world: The Nature of world trade -- Globalization, anti-globalization and regionalization -- Emerging economies -- The Information industries -- Small is valuable: BOPs and SMEs -- 2. The Contemporary organization of MNCs -- Traditional MNC structure frameworks -- How to organize MNCs: what matters now -- Strategic networks and the virtual corporation -- Co-operative strategies -- Global mergers and acquisitions -- 3. The Modern world: Cross-border culture: barriers and benefits -- Learning within MNCs -- Global strategy in services -- The Ethical MNC -- Reflections: final thoughts -- 4. Case studies -- Susan Segal-Horn, David Faulkner Includes glossary, bibliographic references and index. International business enterprises Management Strategic planning. HD62.4.S45 9781844801497 120227 20220112144412.0