02260pam a2200325 a 4500 3449790 OSt 20220114102922.0 920513s1993 nyua b 001 0 eng 92020046 0073035645 DLC DLC DLC n-us--- HD62.7.M44 658.02/2 20 Megginson, William L. Small business management: an entrepreneur's guidebook. / William L Megginson, Mary Jane Byrd, Leon C. Megginson 3rd ed. New York : McGraw-Hill, 2000. xviii, 510 p. : ill. ; 24 cm. Includes bibliographical references and index. Contents: 1. The Challenge of owning and managing a small business: The Dynamic role of small business -- Opportunities and challenges in small business -- Legal forms of ownership -- 2. Planning for and organizing a business: How to become the owner of a small business -- The Role of planning in organizing and managing a small business -- Obtaining the right financing for your business -- 3. Marketing goods and services: Developing marketing strategies -- Product promotion and distribution -- 4. Organizing and managing the business: Managing human resources and diversity in small firms -- Maintaining relationships with your employees and their representatives -- 5. Operating the business: Locating and laying out operating facilities -- Purchasing, inventory and quality control -- 6. Financial planning and control: Planning for profit -- Budgeting and controlling operations and taxes -- Using computer technology in small businesses -- 8. Providing present and future security for the business: Risk management, insurance and crime prevention -- Business-Government relations and business ethics -- Family-owned businesses: planning for the future -- Small business United States Management. New business enterprises United States Management. Byrd, Mary Jane Megginson, Leon C. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 8399 15899 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-23 0 HD62.7.M44(3e) K/454/454/19 2022-01-13 00:00:00 2022-01-13 BK