Boone, Louis E. <br/><br/>
Contemporary marketing : wired. / 
Louis E. Boone, David L. Kurtz. 
 - 9th ed. 
 - Fort Worth :  Dryden Press,  c1998. 
 - xxxiii, 742 + various pagings :  ill. ;  29 cm. + 
 - The Dryden Press series in marketing .
<br/><br/> "Discovering your marketing career / by Eric Sandburg"--Disk. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: The Contemporary marketing environment -- Marketing planning, information and segmentation -- Buyer behavior and relationship marketing -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy. 
<br/><br/><label>ISBN: </label>0030185971 (book) 0030191572 (disk) 
<br/><br/><label>LCCN: </label>97097635  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.B53  
<br/><br/><label>Dewey Class. No.: </label>658.8