01397cam a2200325 a 4500 119989 20210414113935.0 990303s1998 txua b 001 0 eng 97097635 0030185971 (book) 0030191572 (disk) DLC DLC DLC HF5415.B53 658.8 21 Boone, Louis E. Contemporary marketing : wired. / Louis E. Boone, David L. Kurtz. 9th ed. Fort Worth : Dryden Press, c1998. xxxiii, 742 + various pagings : ill. ; 29 cm. + The Dryden Press series in marketing "Discovering your marketing career / by Eric Sandburg"--Disk. Includes bibliographical references and index. Contents: The Contemporary marketing environment -- Marketing planning, information and segmentation -- Buyer behavior and relationship marketing -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy. Marketing. Kurtz, David L. Sandburg, Eric. Discovering your marketing career. 7 cbc orignew 2 opcn 19 y-gencatlg lcc BK 840 8340 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF5415.B53 2132/12 2012-05-09 00:00:00 1 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF5415.B531 2133/12 2012-05-09 00:00:00 2 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF5415.B532 2134/12 2012-05-09 00:00:00 3 2012-05-09 BK