TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
AU  - Sandburg,Eric
TI  - Contemporary marketing : wired.
SN  - 0030185971 (book)
AV  - HF5415.B53  
U1  - 658.8 21
PY  - 1998///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing
N1  - "Discovering your marketing career / by Eric Sandburg"--Disk; Includes bibliographical references and index; Contents: The Contemporary marketing environment -- Marketing planning, information and segmentation -- Buyer behavior and relationship marketing -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy
ER  -