Boone, Louis E. creator Kurtz, David L. text bibliography txu Australia South Western c2001 1998 10th ed. monographic eng

print

xxxiii, 619 + various pagings : ill. ; 29 cm. + Contents: The Contemporary marketing environment -- Managing technology to achieve marketing success -- Marketing planning, information and segmentation -- Customer behavior -- Product strategy -- Distribution strategy -- Promotional strategy -- Pricing strategy. Louis E. Boone, David L. Kurtz. "Discovering your marketing career / by Eric Sandburg"--Disk. Includes bibliographical references and index. Marketing HF5415.B53 658.8 Sandburg, Eric. 0030314038 (book) 97097635 DLC 990303 20210414113935.0 119989