Griffin, Ricky W. creator Pustay, Michael W. text xxu Boston Pearson 2015 8th ed. monographic eng

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624 p.: ill., Contents: 1. The World's market places: An overview of international business -- Global marketplaces and business centers -- Legal, technological, accounting and political environments -- The role of culture -- Ethics and social responsibility in international business -- 2. The International environment: International trade and investment -- The International monetary system and the balance of payments -- Foreign exchange and international financial markets -- Formulation of national trade policies -- International cooperation among nations -- 3. Managing international business: International strategic management -- Strategies for analyzing and entering foreign markets -- International strategic alliances -- International organization design and control -- Leadership and employee behavior in international business -- 4. Managing international business operations: International marketing -- International operations management -- International financial management -- International human resource management and labor relations -- Ricky W. Griffin, Michael W. Pustay Includes index. International business enterprises -- Management International trade HD62.4.G85 9781292018218 1292018216 120201 20221123110430.0