TY  - BOOK
AU  - 
AU  - 
TI  - International business: a managerial perspective.
SN  - 9781292018218
AV  - HD62.4.G85 
PY  - 2015///
CY  - Boston: 
PB  - Pearson, 
KW  - International business enterprises -- Management
KW  - International trade
N1  - Includes index; Contents: 1. The World's market places: An overview of international business -- Global marketplaces and business centers -- Legal, technological, accounting and political environments -- The role of culture -- Ethics and social responsibility in international business -- 2. The International environment: International trade and investment -- The International monetary system and the balance of payments -- Foreign exchange and international financial markets -- Formulation of national trade policies -- International cooperation among nations -- 3. Managing international business: International strategic management -- Strategies for analyzing and entering foreign markets -- International strategic alliances -- International organization design and control -- Leadership and employee behavior in international business -- 4. Managing international business operations: International marketing -- International operations management -- International financial management -- International human resource management and labor relations --
ER  -