International business: the challenges of globalization. /
John J. Wild, Kenneth L. Wild, Jerry C. Y. Han
- 3rd ed.
- Upper Saddle River, NJ: Pearson, 2005.
- 500 p.: ill.,
Includes index.
Contents: 1. Global business environment: Globalization -- 2. National business environments: Cross-cultural business -- Politics and law in business -- Economic systems and development -- 3. International trade and investment: International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- 4. The International financial system: International financial markets -- International monetary system -- 5. International business management: International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees --
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International business enterprises -- Management International trade