Palmer, Adrian creator Hartley, Bob text xxu Boston McGraw-Hill 2009 6th ed. monographic eng

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624 p.: ill., Contents: 1. Contexts: What is the business environment -- 2. The Macroenvironment: The Political environment -- The Social and demographic environment -- The Technological and information environment -- The legal environment -- 3. Firms: Types of business organizations -- Business relationships and networks -- Organizational objectives, growth and scale -- The Internal environment -- Corporate responsibility -- 4. Markets: The Principles of market forces -- Distortions to market forces -- The National economic environment -- The International business environment -- 5. Bringing it together: environmental analysis: The Dynamic business environment -- Case studies -- Adrian Palmer, Bob Hartley Includes index. Industrial management. Business. HD31.P17 9780077119720 007711972X 120201 20220117164728.0