Byrd, Jane Mary creator Megginson, Leon C. text bibliography nyu New York McGraw-Hill 2013 1993 7th ed. monographic eng

print

xx, 524 p. : ill. ; Contents: 1. The Dynamic role of small business: Starting your small business -- Family-owned businesses -- Forms of ownership of small businesses -- Maintaining good government relations and business ethics -- 2. How to plan and organize a business: Becoming the owner of a small business -- Planning, organizing and managing a small business -- How to obtain the right financing for your business -- 3. How to market your goods and services: Developing marketing strategies -- Promoting and distributing -- 4. How to organize, manage and operate the business: How to obtain and manage human resources and diversity in small companies -- How to maintain relationships with your employees and their representatives -- Obtaining and laying out operating facilities -- Purchasing, inventory and quality control -- 5. Basic financial planning and control: Basic financial planning -- Budgeting and controlling operations and taxes -- Using computer technology in small businesses -- Risk management, insurance and crime prevention -- Mary Jane Byrd, Leon C. Megginson Includes bibliographical references and index. n-us--- Small business Management New business enterprises Management HD62.7.B99 658.02/2 9780078029097 0078029090 92020046 DLC 920513 20220118122934.0 3449790