01885cam a2200253 a 450000100090000000300040000900500170001300800410003001000170007102000180008802000150010604000130012104200080013405000150014208200170015724501150017425000130028926000570030230000500035950400510040950511120046065000320157270000270160416701223OSt20220118121822.0110322s2012    at a     b    001 0 eng    a  2011925838  a9781133947752  a1133947751  aDLCcDLC  apcc00aHD62.7.S6300a658.02/222100aSmall business management: launching & growing entrepreneurial ventures./cJustin G. Longenecker ... [et al.].  a17th ed.  aMason, OH :bSouth-Western, Cengage Learning,c2014.  axxiv, 706 p. :bill. (chiefly col.) ;c29 cm.  aIncludes bibliographical references and index.  aContents: 1. Entrepreneurship: a world of opportunity: The Entrepreneurial life -- Integrity and ethics: foundations for success in small business -- 2. Starting from scratch or joining an existing business: Starting a small business -- Franchises and buyouts -- The Family business -- 3. Developing the new venture business plan: The Business plan: visualizing the dream -- The Marketing plan -- The Organizational plan: teams, legal structures, alliances and directors -- The Location plan -- Understanding a firm's financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest -- 4. Focusing on the customer: marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small businesses -- 5. Managing growth in the small business: Professional management and the small business -- Managing human resources -- Managing Operations -- Managing the firm's assets -- Managing risk in the small business -- Cases --  0aSmall businessxManagement.1 aLongenecker, Justin G.