Longenecker, Justin G. text bibliography at Mason, OH South-Western, Cengage Learning 2014 2012 17th ed. monographic eng

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xxiv, 706 p. : ill. (chiefly col.) ; 29 cm. Contents: 1. Entrepreneurship: a world of opportunity: The Entrepreneurial life -- Integrity and ethics: foundations for success in small business -- 2. Starting from scratch or joining an existing business: Starting a small business -- Franchises and buyouts -- The Family business -- 3. Developing the new venture business plan: The Business plan: visualizing the dream -- The Marketing plan -- The Organizational plan: teams, legal structures, alliances and directors -- The Location plan -- Understanding a firm's financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest -- 4. Focusing on the customer: marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small businesses -- 5. Managing growth in the small business: Professional management and the small business -- Managing human resources -- Managing Operations -- Managing the firm's assets -- Managing risk in the small business -- Cases -- Justin G. Longenecker ... [et al.]. Includes bibliographical references and index. Small business Management HD62.7.S63 658.02/2 9781133947752 1133947751 2011925838 DLC 110322 20220118121822.0 16701223