01680nam a22002777a 4500 OSt 20220118120724.0 120417t xxu||||| |||| 00| 0 eng d 9781337056878 1337056871 LC HD70.U5.P68 Pride, William M Business Enterprise. / William M. Pride, Robert J. Hughes and Jack R. Kapoor 3rd ed. London: Cengage, 2016. xiv, 462 + [various pagings] p.: ill.; Includes index. Contents: 1. The Environment of business: Exploring the world of business and economics -- Being ethical and socially responsible -- Exploring global business -- 2. Business ownership and entrepreneurship: Choosing a form of business ownership -- Small business, entrepreneurship and franchises -- 3. Management and organization: Understanding the management process -- Creating a flexible organization -- Producing quality goods and services -- 4. Human resources: Attracting and retaining the best employees -- Motivating and satisfying employees and teams -- 5. Marketing: Building customer relationships through effective marketing -- Creating and pricing products that satisfy customers -- Distributing and promoting products -- 6. Information, accounting and finance: Exploring social media and e-Business -- Using management and accounting information -- Mastering financial management -- Industrial management United States. Business enterprises United States. Business. Hughes, Robert J. Kapoor, Jack R. lcc BK 8425 15925 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-23 HD70.U5.P68(3e) K/378/378/19 2022-01-18 00:00:00 2022-01-18 BK