Pride, William M creator Hughes, Robert J. Kapoor, Jack R. text xxu London Cengage 2016 3rd ed. monographic eng

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xiv, 462 + [various pagings] p.: ill.; Contents: 1. The Environment of business: Exploring the world of business and economics -- Being ethical and socially responsible -- Exploring global business -- 2. Business ownership and entrepreneurship: Choosing a form of business ownership -- Small business, entrepreneurship and franchises -- 3. Management and organization: Understanding the management process -- Creating a flexible organization -- Producing quality goods and services -- 4. Human resources: Attracting and retaining the best employees -- Motivating and satisfying employees and teams -- 5. Marketing: Building customer relationships through effective marketing -- Creating and pricing products that satisfy customers -- Distributing and promoting products -- 6. Information, accounting and finance: Exploring social media and e-Business -- Using management and accounting information -- Mastering financial management -- William M. Pride, Robert J. Hughes and Jack R. Kapoor Includes index. Industrial management United States Business enterprises United States Business HD70.U5.P68 9781337056878 1337056871 120417 20220118120724.0