01071mam a2200301 a 4500 2328787 OSt 20210414113935.0 960329s1996 ohuab b 001 0 eng d 0324006381 (OCoLC)ocm34490794 AAM AAM HF5415.L17 Lamb, Charles W. Marketing. / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel 5th ed. Canada : Thomson, c1999. liii, 773 p. : ill. (chiefly col.), col. maps ; 28 cm. Includes bibliographical references and indexes. Contents: The World of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Integrated marketing communications -- Pricing decisions -- Technology-driven marketing. Marketing. Marketing Management. Hair, Joseph F. McDaniel, Carl D. Lamb, Charles W. Principles of marketing. lcc BK 843 8343 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF5415.L17 2123/12 2012-05-09 00:00:00 1 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF5415.L171 2124/12 2012-05-09 00:00:00 2 2012-05-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-09 0 HF5415.L172 2125/12 2012-05-09 00:00:00 3 2012-05-09 BK