Clarke, Darral G. <br/><br/>
Marketing analysis and decision making:text and cases with spredsheets. / 
Darral G. Clarke 
 - 2nd. ed. 
 - Boston:   Boyd & fraser Publishing Company,   1995. 
 - xvi, 391 p.:  ill.;  30cm  
<br/><br/> Includes index. 
<br/><br/>Contents: The Problem & opportunity -- An Introduction to analytical decision making -- Early new product development -- Pre-test marker testing & product modification -- Test marketing -- Market mix management -- An Approach to analytic marketing decision making. 
<br/><br/><label>ISBN: </label>0894262297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.C55